I use to carry around a zippo lighter to fidget around and smelling like lighter fluid was something I came to accept. Now, I have Lucky Cat. I can still fidget and smell great at the same time. I have always hated people who smells like they bathed in a tub of cologne. This is...subtle. Sophisticated. Refined. It makes you smell great without overpowering yourself or others around you. Once a person is next to you, the scent will make itself known. Only downside is that some scents are lighter than others so you do have to reapply