I was never a cologne guy. For me, cologne is polarizing - some girls like it, some don't. Growing up, my goal was to not smell bad and just be neutral. One day, I used this warm vanilla soap right before I hopped into a car and the girl driving said I smelled really nice. It was the first time I ever heard a compliment like that. Honestly, I still think about it to this day. The Lucky Cat concept is to show that we can smell good without smelling overwhelming. We can be subtle and still be memorable.